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Presilium Private Wealth
Investing & Markets

The Silent Threat to Your Wealth: Inflation

Jerry Davidse argues that inflation, not market volatility, is often the greater long-term threat to wealth because it quietly erodes purchasing power year after year. Using the example of how $10 from 1983 has lost roughly 70% of its buying power, he explains why holding appreciating assets like stocks has historically helped keep pace with rising costs.

Jerry Davidse argues that inflation, not market volatility, is often the greater long-term threat to wealth because it quietly erodes purchasing power year after year. Using the example of how $10 from 1983 has lost roughly 70% of its buying power, he explains why holding appreciating assets like stocks has historically helped keep pace with rising costs.

Key takeaways

  • Inflation has historically eroded purchasing power quietly and steadily, unlike market declines that attract attention and headlines.
  • Since 1983, inflation has reduced the purchasing power of $10 to roughly $3, an erosion of about 70%.
  • Preserving a dollar balance is not the same as preserving purchasing power if the underlying investments do not grow faster than inflation.
  • Stocks have historically outpaced inflation over long periods because businesses can raise prices and grow earnings over time, though this does not guarantee future results.

Hi friends. One of the greatest risks investors face isn't market volatility. It's inflation. Inflation is often called the silent tax because it gradually reduces the purchasing power of money over time. Unlike a market decline, which tends to attract attention and headlines, inflation works quietly in the background year after year.

This chart provides a powerful illustration. In July of 1983, $10 could purchase $10 worth of goods and services. Today, that same $10 has the purchasing power of only about $3. Think about that for a moment. Over the past 43 years, inflation has eroded roughly 70% of the purchasing power of cash. In other words, what cost $10 in 1983 would require more than $30 today.

That's why one of the biggest misconceptions in investing is believing that preserving dollars is the same thing as preserving wealth. It's not. If money is held in assets that don't grow faster than inflation, purchasing power gradually declines. The account balance may remain stable, but what that money can actually buy continues to shrink.

This is where long-term investing becomes so important. Stocks represent ownership in businesses, and successful businesses generally have had the ability to adapt to inflation. They can increase prices, introduce new products, improve productivity, and grow their earnings over time. As a result, the value of those businesses has historically increased faster than inflation over long periods of time. That's one of the primary reasons stocks have been among the most effective tools for building and preserving wealth across generations.

This doesn't mean investors should ignore short-term market fluctuations. Volatility is a normal part of investing. Markets move up and down, sometimes dramatically. But inflation creates a different challenge. Volatility is temporary. Inflation is relentless. A market decline may last months or even a few years. Inflation continues year after year, decade after decade.

For long-term investors, the goal isn't simply to protect principal. The goal is to preserve and grow purchasing power so that future dollars can support the lifestyle, goals, and legacy we envision today. That's why owning appreciating assets is so important. Because while cash may feel safe in the short term, history has shown that over long periods of time, assets that grow, such as stocks and ownership in productive businesses, have been the most effective ways to overcome inflation and maintain purchasing power.

The greatest threat to wealth isn't always losing money. Sometimes it's keeping money in places where it doesn't grow enough to keep up with the rising cost of living. Thank you, and I look forward to talking with you next Friday morning.

Written by

Jerry Davidse

Chief Executive Officer · CFP®

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