Sell company stock on a pre-set schedule, without timing the market
A 10b5-1 plan lets you sell company stock on a schedule you set in advance, so you can diversify a concentrated position without worrying about blackout windows or the appearance of trading on inside information.
If you are an insider, your trading windows are narrow and the optics are sensitive. A 10b5-1 plan, adopted while you are not aware of material non-public information, lets sales happen automatically on a preset cadence, removing both the timing guesswork and the scrutiny.
Done well, it is one of the cleanest ways to turn a large, risky stake in one stock into a diversified portfolio over time. Done carelessly, it can run afoul of the rules. We help you set it up thoughtfully and keep it on track.
What we do
- Design the plan (share counts, price floors, timing, and duration) to fit your diversification goals.
- Time adoption for an open window and build in the required cooling-off period.
- Coordinate with your company's counsel and your broker on execution.
- Fold the scheduled proceeds into your plan, with taxes set aside as you go.
- Review and, where appropriate, adjust the plan as your situation and the rules evolve.
This is for executives, directors, and other insiders who hold a concentrated position and are subject to trading restrictions.
What clients ask us
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Talk to a 10b5-1 plans advisor
A short conversation is the fastest way to see whether we're a fit. No preparation needed. We'll learn about your situation and you can decide.